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All Journal IJISTECH (International Journal Of Information System & Technology) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) IJISTECH JPM: JURNAL PENGABDIAN MASYARAKAT ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Trends Economics and Accounting Research
Syafrida Hafni Sahir
Universitas Medan Area, Medan
Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)

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Pengaruh E-Service Quality dan Brand Image Terhadap E-Loyalty pada Pengguna Aplikasi Shopee Kornelius Kurniaman Waruwu; Syafrida Hafni Sahir
Journal of Business and Economics Research (JBE) Vol 3 No 3 (2022): October 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v3i3.2298

Abstract

The purpose of this study was to determine the effect of e-service quality and brand image on e-loyalty of Shopee application users in Kelurahan Pasar Gunungsitoli. In this study using quantitative data analysis methods. The data analysis method used is descriptive statistics and Structural Equation Model (SEM) which is processed through the smart-PLS (partial least square) program. The population of this research is all Shopee application users in Kelurahan Pasar Gunungsitoli. The sampling technique was purposive sampling, the sample size to be used was 140 respondents. From the results of data processing, it is known that the variable e-service quality (X1) has a negative effect on e-loyalty of Shopee application users in Pasar Gunungsitoli village. While Brand image (X2) brand image has a positive and significant effect on e-loyalty of Shopee application users in Pasar Gunungsitoli Village.
Co-Authors Agung Triayudi Athifah Zalfa Lesmana Eka Pratiwi Sumantri Franstama Pardamean Kornelius Kurniaman Waruwu Mesran, Mesran Nelly Khairani Daulay Suginam Supriyanto